6 Questions to Ask About Buying a PIM System

Building an advanced technology stack is a great way to grow your eCommerce strategy and help you stay competitive in a crowded market. A key part of that process is finding a way to manage your product data and that’s where a Product Information Management (PIM) system comes in.

It’s natural to have questions about what PIM can do for your company. To help you decide on what fits your business requirements, we’ve compiled a list of six essential questions to ask when researching PIM software.

  1. How much control will I have over my product data?
  2. How easy is the software to deploy?
  3. Will I be able to sell more products and increase revenue?
  4. Will it improve the searchability of my products?
  5. Will I be able to expand my business into new marketplaces?
  6. How much does PIM cost?

1.  How Much Control Will I Have Over My Product Data?

PIM gives you complete control over your product information. Whether it’s changing product descriptions or uploading digital assets, the platform will empower you to enrich data to meet your standards.

Powerful automation ensures you’ll be able to make approvals to any changes quickly and efficiently. You can also control where your product information is coming from e.g. an ERP system and make sure that it’s stored in a single location, taking away the headache of having to look for data across multiple systems.

Deployment of a cloud PIM is made easier by having a team of in-house developers that provide regular support.

2.  How Easy is the Software to Deploy?

A cloud-based PIM offers fast deployment that’s supported by a team of in-house developers. You won’t have to worry about implementing everything yourself and can concentrate on growing your business.

The deployment process is made easier by the flexible nature of the software. PIM integrates effortlessly with internal and external platforms, ensuring you get the most value out of your product data.

3.  Will I Be Able to Sell More Products and Increase Revenue?

From a sales perspective, PIM will let you supercharge your eCommerce marketing efforts. With the ability to handle an unlimited amount of SKUs, the software can help you expand your product range and rapidly speed up time to market.

After you’ve determined where you want to sell your products, setting up new channels is easy. Set up a new product range on Amazon, sell old stock through eBay, create a eCommerce campaign for a mobile app. The possibilities are endless.

You can also increase your average order value by creating product bundles of complementary items. Put this into action as part of a cross-selling and up-selling strategy and drive more revenue.

Optimising product content for search engines will help customers find the items they are looking for.

4.  Will I Be Able To Improve the Searchability of My Products?

Optimising your products for search engines is one of PIM’s greatest strengths. From adding keywords into product descriptions, to including alt text in photos, you’ll be able to increase the chances of top-selling items ranking well.

Meet search engine best practices by solving technical SEO issues. You can create unique content for every product, reducing the risk of duplicate copy.

Another way to increase visibility is by creating straightforward product categories in PIM. This has the benefit of improving the structure of an eCommerce store and leading customers to items they’re interested in.

Successful international expansion involves meeting the language and currency requirements of consumers.

5.  Will I Be Able to Expand My Business Into New Marketplaces?

Whether you want to grow your business in a new country or marketplace, PIM provides essential value. Localise your product data to match the preferences of foreign customers. For example, if you wanted to expand into the US you could use localised descriptions that featured American grammar & spelling and convert prices to dollars.

To give yourself an edge in a new marketplace you can scope product data. This might involve selling the same product to B2C and B2B consumers and altering the description to match their preferences.

6.  How Much Does PIM Cost?

When comparing different systems like on-premise and cloud PIM, the latter tends to be more cost-effective in the long run. Using on-premise technology means you’ll pay for implementation, server, hardware and upgrade costs.

A cloud PIM solution doesn’t come with any additional costs and you only pay for the resources that you’re using. All upgrades are available as soon as they’re released, so you’ll always have the most advanced version of the software.

While there is an up front cost to deploying PIM, this is countered by a return on investment through increased productivity and increased sales. You can work with your proposed PIM provider to ensure that you generate this return in a timely manner.

Grow Your eCommerce Strategy With PIM

Asking these kinds of questions can provide insight into how PIM can help you grow your business. By focusing on your product data, you’ll be in a better position to create memorable shopping experiences for your customers and build stronger relationships.

If you’d like to learn more about PIM, we provide free web demos that show the software in more detail. Book yours today and we’ll be happy to answer any other questions you have about creating rich product data.


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